Pros and Cons to Loyalty Programs: How Deep or Shallow is Yours?
Which side of the scale are you on when it comes to arguing for or against Loyalty Programs? Do you see benefits and value, or do you find them a waste of both time and resources? When it comes down...
View ArticleBluetooth Low Energy Technology – Is this the Future of Payments and Mobile...
Smartphone apps have long used location data to try to improve the mobile experience; however, there have always been limitations to what they can do. It’s no reach to suggest that modern...
View ArticleThe Rise of Alternative Payment Types: Private Label ACH Cards
Today’s retailers are under immense pressure to increase profits, while reducing costs at the same time. This scenario isn’t isolated to retailers, but the increased competitive pressures retailers...
View ArticlePointopia – A New Way to Redeem Rewards Points
When it comes to cashing in on payment card rewards, most consumers are missing out. While six in 10 cards offer some type of reward component, consumers only redeem about two-thirds of all earned...
View ArticleWays CRM Can Enhance Loyalty Programs
In a growing world of payment options, how does any business batten down the hatches and ensure customer loyalty? Customer Relationship Management (CRM) systems, in combination with existing loyalty...
View ArticleCan Coalition Reward Programs Curb Consumer Apathy?
Countless retailers use reward programs to cultivate loyalty and generate repeat business. Unfortunately, consumers and retailers alike have become fatigued by the overwhelming ubiquity of...
View ArticleSo… You Want To Acquire New Customers and Maintain Loyalty?
The retail industry is undergoing a dramatic shift in how payments for goods and services are rendered. Consumers want a streamlined process that saves time and effort yet earns rewards. Retailers...
View ArticleCustomer-Centric: Strategy to Sustain the Future
Why Your Survival Rests on Customer-Centric Strategies How do consumers feel when they shop with you? Are you just another generic provider of goods and services, or do you create a complete shopping...
View ArticleTaking Card Acceptance Mobile
Mobile has made shopping faster, easier and more convenient for consumers. Now, it’s offering to do the same for merchants. New, low-cost devices attach to mobile devices to provide merchants...
View ArticleRevolutionizing Retail with Wearables
New wearable technology represents the POS frontline What do you think? Will the increase in popularity for mobile payments help drive adoption of wearables by shoppers? You’re probably accustomed to...
View ArticleGrowing Loyalty Through Co-branded and Affinity Credit Cards
The interest in co-branding and affinity branding of credit cards is more than just back on the agenda, it is fast becoming a central pillar of loyalty, acquisition, revenue diversity and cross-sell...
View ArticleOptimize Your Return on Customer Loyalty
Four out of five consumers state that they are more likely to do business with brands that offer loyalty programs. But poor communications leave many programs falling short, according to a study of...
View ArticleHow Loyalty Programs Could Revolutionize Commerce in India (Part II) – by...
Happy New Year and welcome to the continuation of our discussion on India and the potential influence loyalty can have on consumers migrating toward digital commerce. If you haven’t read Part 1 yet,...
View Article